UGC Ad Examples #102

Beauty, Shoes, an 'Ugly Ad' + the 'Proof of Work' post done right

September 24, 2025

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🎬 UGC Ad Examples #102 | September 24, 2025

Welcome to your regular dose of ad creative inspiration.

One of the most effective ways to get more work is to show that you're already working. But how do you do that without sounding like you're bragging?

This week, we're looking at a simple, brilliant self-promotional tactic: the "weekly work roundup." It's a low-key way to showcase your versatility and prove you're an active, in-demand creator.

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Ad Teardown: The "Proof of Work" Post

Instead of just posting one-off examples, creator Marni shows her range by compiling clips from four different brand collaborations she worked on in a single week.

Why This Self-Promo Strategy Works:

  • It Shows Consistency: It proves to potential clients that you are consistently producing high-quality work for a variety of brands.

  • It Demonstrates Versatility: In one short video, she showcases her ability to work across multiple niches, from tech to wellness.

  • It Creates Social Proof & Urgency: By showing she's busy, it signals that she is a trusted and in-demand creator, which can encourage brands to book her before her calendar fills up.

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💡 Steal This Tactic:

At the end of each week, take 15 minutes to stitch together 2-3 second clips from the projects you just completed. Post it on X, LinkedIn, or as a Reel with the caption, "A quick look at some of the brands I had the pleasure of working with this week!" It's a powerful marketing tool that takes almost no extra time.

The Creator Suite

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Creative Roundup

Here are three more ads worth studying, each with a unique and effective angle.

1. Beauty (Product Application) Testing a viral TikTok product.

2. Fashion/Shoes - Faceless UGC (Dynamic Editing) This is a perfect example of a "faceless" UGC video that still has tons of personality. The creative editing, fast-paced cuts, and focus on the product in different environments make it incredibly engaging. ➡️

3. The "Ugly Ad" (Authentic Storytelling) This longer, less-polished ad for a camera light works because it feels completely authentic. The creator tells a genuine story about a problem they had, and the product becomes the natural solution—a powerful trust-builder.

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