UGC Ad Examples #104

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🎬 UGC Ad Examples #104 | September 30, 2025

Welcome to your weekly dose of ad creative inspiration.

What's the difference between an amateur creator and a professional one? Often, it's not about having the best camera—it's about understanding that the first take is rarely the best one.

Delivering multiple variations of a single concept is one of the most valuable things you can do for a client. It gives their marketing team options to A/B test and find a winning ad, positioning you as a strategic partner, not just a content creator. This week, we're looking at a perfect example of this process in action.

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Ad Teardown: The Power of Multiple Takes

Creator Sophie shared a brilliant behind-the-scenes look at her process, showcasing four different takes of the exact same concept for a jeans ad.

This is more than just a cool editing trick; it's a showcase of a professional workflow. Here’s a breakdown of why this is so valuable.

🧠 The Strategy: Providing Options for A/B Testing

Even when the script is the same, no two takes are identical. Sophie's video demonstrates how subtle changes in intonation, pacing, and camera angles can create a completely different feel for each version.

• Take 1 might feel energetic and upbeat.

• Take 2 might be more calm and conversational.

• Take 3 might have a slightly different hook that grabs attention in a new way.

A brand's media buyer can now test all four variations to see which one resonates most with their audience and drives the best results (e.g., lower cost-per-click, higher conversion rate).

💡 The Value: From Creator to Creative Partner

When you deliver multiple takes, you are no longer just a creator fulfilling a brief. You are an active participant in the success of the brand's ad campaign. You're showing them that you understand that marketing is about testing and iteration. This is the kind of strategic thinking that gets you re-hired for long-term retainers.

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💡 Steal This Tactic:

For your next client project, don't just film one perfect take. Intentionally film 2-3 variations of your main hook or your call to action. Deliver them as separate files and label them clearly (e.g., "Hook_Option_A," "Hook_Option_B"). In your delivery email, briefly explain the difference: "I've included two extra hook variations—one with a more energetic tone and one that's more direct—for you to test." This simple step will instantly make you stand out.

The Creator Suite

• Need a client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

• Want to learn the business side? ➡️ Level up with our UGC Community newsletter for pro strategies on pricing, pitching, and building systems. Click here to join now.

Creative Roundup

Here are three more ad examples worth checking out from different niches.

1. Perfume This ad is for a perfume brand. Check it out to see how the creator showcases the product.

2. Mushroom Coffee This is an ad example for a mushroom coffee product. Check it out to see the creator's approach.

3. Nutrisense (Health Tech) Here’s an ad for the health tech brand Nutrisense. Check out this example of content for the weight loss and wellness space.