UGC Ad Examples #105

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🎬 UGC Ad Examples #105 | October 4, 2025

Welcome to your weekly dose of ad creative inspiration.

We have four new examples plus a breakdown of the ‘car chat’ style.

You've seen them everywhere: creators talking directly to their phone, propped up on the dashboard of their parked car. It might seem simple or even random, but the "in the car" ad is one of the most consistently effective formats in UGC.

Why? Because it masterfully combines authenticity, relatability, and some surprising practical benefits that make it a secret weapon for creating high-performing content. This week, we're breaking down why this simple setup works so well.

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Ad Teardown: The Car Selfie Ad

You’ve seen them a million times - ads shot by a creator from the drivers seat of their car. So why do people do this and why does it work?

Here are the five key reasons this format is so powerful.

1. It Screams Authenticity As you noted, this setup feels completely informal and not staged. It doesn't look like a planned "ad shoot." It feels like someone genuinely had a thought and decided to share it, which immediately lowers the viewer's guard and makes the message feel more trustworthy.

2. It Perfectly Demos "On-the-Go" Use For products like beauty touch-ups, snacks, or beverages, filming in a car is the ultimate way to demonstrate ease of use and portability. The creator is visually communicating, "This product fits seamlessly into my busy life," which is a powerful selling point.

3. It Creates Instant Relatability You're right, this format presents the creator as a busy person with things to do. They're running errands, heading to a meeting, or picking up the kids. This makes them instantly relatable to the target audience who is likely in the exact same situation, creating a powerful "she's just like me" connection.

4. It's a Natural Light & Sound Booth (The Pro Secret) This is the big practical advantage. A car is one of the best impromptu filming locations you can find.

• Lighting: The large windshield acts as a giant softbox, providing beautiful, diffused natural light that is incredibly flattering on camera.

• Audio: The enclosed space of a car minimizes echo and background noise, essentially acting as a mini sound booth. This results in clear, crisp audio that is crucial for a compelling voiceover.

5. It Feels Intimate and Native The close-up, selfie-style framing from the dashboard mimics a FaceTime call or a personal video message. This creates a sense of intimacy and makes the ad feel native to the way we already communicate on our phones. It feels less like a broadcast and more like a one-on-one conversation.

💡 Steal This Tactic:

The next time you need to film a quick, authentic testimonial or a direct-to-camera review, try this: go out to your parked car during the day. Prop your phone on the dashboard, make sure the sun is in front of you (not behind), and just talk to the camera as if you were sending a video to a friend. You'll be amazed at the quality of the light and sound.

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Creative Roundup

Here are three more ad examples worth checking out from different niches.

1. Weightloss This creator got their first Fiverr order - and shared their ad (which starts with three different hook options)

2. Gourmet Chocolate Tasty chocolate collab for UGC creator Kelly

3. Tech App Creator Shar brings an iPhone app ad example

4. Water Bottle