UGC Ad Examples #106

Pets, beauty, lifestyle + the power of the 'Hook Pack'

October 07, 2025

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🎬 UGC Ad Examples #106 | October 7, 2025

Welcome to your weekly dose of ad creative inspiration.

In the world of paid social, the first three seconds determine everything. You could create the most persuasive, high-quality video, but if the hook fails to stop the scroll, the ad is a failure.

That's why the most valuable creators aren't just delivering one "perfect" video. They're delivering a testing toolkit. By providing multiple hook variations for a single ad, you empower brands to find a winning formula faster, making you an indispensable strategic partner.

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Ad Teardown: The Power of the "Hook Pack"

Creator @JustBrashGenX perfectly demonstrates this concept by showcasing different hooks for the same product. The body of the ad remains the same, but the first few seconds are completely different, allowing the brand to test which angle resonates most with their audience.

Why This is a Game-Changer for Brands (and You):

  • It enables rapid A/B testing. The hook is the biggest lever a brand can pull to improve ad performance. By providing 3-5 variations, you're giving them a ready-made experiment. They can test a problem-focused hook vs. a benefit-focused hook vs. a visual hook to see what truly captures their audience's attention.

  • It multiplies the value of your work. With minimal extra effort, you've turned one deliverable into four or five potential ads. This dramatically increases the value you provide and justifies higher rates.

  • It positions you as a performance partner. Delivering a "hook pack" shows that you're not just thinking about creating a video; you're thinking about the client's business results. You understand that the goal is to find creative that converts, and you're actively helping them do it.

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💡 Steal This Tactic:

For your next client project, here's how to implement this strategy:

  1. Film your main video as planned.

  2. Then, separately film 3-5 alternate hooks (just the first 3-5 seconds).

  3. Deliver the main edited video, along with a separate folder labeled "Alternate Hooks."

  4. In your delivery email, write this: "I've also included a folder with 4 alternate hooks that you can easily swap in for A/B testing. I'm excited to see which one performs best for you!"

This simple step will immediately set you apart from 99% of other creators.

The Creator Suite

  • Need a client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

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Creative Roundup

Here are three more ad examples worth checking out from different niches.

1. Lifestyle Creator Hilary Valentine shares a lifestyle product example

2. Beauty / Makeup This creator shares the self scripted content for Juvederm

3. Pet Creator Chelsea shares her pet nail trimming UGC example