UGC Ad Examples #110

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🎬 UGC Ad Examples #110 | October 21, 2025

Welcome to your weekly dose of ad creative inspiration.

We often talk about reacting to brand briefs, but what if you could set the agenda yourself? The smartest creators aren't just waiting for seasonal campaigns to land in their inbox; they're proactively creating content that shows brands they are ready for the next big marketing push.

This week, we're looking at the power of the proactive seasonal spec ad—creating a timely piece of content to attract collaborations for upcoming holidays or seasons.

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Ad Teardown: The Seasonal Promo

Creator Anna perfectly executed this by creating a high-quality ad for a snowboarding/skiing jacket and explicitly calling out: "Let’s do some winter season collabs."

This is more than just a portfolio piece; it's a brilliant marketing move for her own business. Instead of dissecting the ad itself, let's break down why this strategy is so effective:

• It Shows Timely Relevance: By creating a winter-themed ad now, Anna signals to brands that she's already thinking about their upcoming seasonal campaigns (like Q4, holiday gifting, Black Friday). This instantly makes her a more attractive partner than creators who haven't shown they're ready.

• It Acts as a Powerful Visual Pitch: This post is essentially a cold pitch, but instead of just words in an email, she's showing concrete proof of her ability to create high-quality, seasonally relevant content. It answers the brand's biggest question—"Can she do the job?"—before they even ask.

• It Creates the Perfect Portfolio Piece: Even if this specific post doesn't land a client immediately, she now has a fantastic, relevant example to include in her pitches to other winter apparel, travel, or outdoor brands.

Capitalizing on the Calendar: More Seasonal Opportunities

Anna targeted the winter season, but this strategy works year-round. Think about the key moments when brands desperately need fresh, relevant content:

• Q4 Mania: Black Friday, Cyber Monday, Christmas, Hanukkah, New Year's – the biggest spending quarter of the year.

• The Four Seasons: Each brings opportunities for specific products (Spring cleaning, Summer travel, Fall fashion, Winter coziness).

• Major Holidays: Valentine's Day (gifts, couples), Easter (family, food), 4th of July (grilling, outdoors), Thanksgiving (food, family, gratitude).

• Cultural & Niche Events: Back-to-School, Passover, Diwali, Pride Month – connect with brands targeting specific communities or moments.

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💡 Steal This Tactic:

Don't wait for the briefs to come to you.

1. Identify the Next Big Season/Holiday relevant to your niche (Hint: Q4/BFCM is right now!).

2. Pick a Product You Own that fits the theme (e.g., a cozy sweater, a kitchen gadget for holiday cooking, a tech gift).

3. Create Your Best Work: Produce a high-quality, 30-60 second spec ad showcasing that product in a seasonal context.

4. Post & Pitch: Share the video on your social channels (X, LinkedIn, TikTok) and explicitly state you are now booking projects for that specific season/holiday. Tag relevant brands or use it as the centerpiece of your targeted email pitches.

The Creator Suite

• Need a UGC client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

• Want to learn the UGC business side? ➡️ Level up with our UGC Community newsletter for pro strategies on pricing, pitching, and building systems. Click here to join now.

Creative Roundup

Here are three more ad examples worth checking out from different niches.

1. Travel Donovan

2. Skincare Brittany Quick

3. Haircare Shannon

4. Home + Health Chelsea

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