UGC Ad Examples #111

Wellness, Mom life, Skincare, Pet + top examples to take notes on

In partnership with

🎬 UGC Ad Examples #111 | October 31, 2025

Welcome to your weekly dose of ad creative inspiration.

We often talk about reacting to brand briefs, but what if you could set the agenda yourself? The smartest creators aren't just waiting for seasonal campaigns to land in their inbox; they're proactively creating content that shows brands they are ready for the next big marketing push.

This week, we're looking at the power of the proactive seasonal spec ad—creating a timely piece of content to attract collaborations for upcoming holidays or seasons.

Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.

Ad Teardown: The Seasonal Promo

Creator Brittanye Sealy nailed this by creating a lifestyle ad for QuickGreens, showing how she keeps healthy meals in rotation — even with a packed mom schedule. Instead of a flashy promo, she leans into relatability and real-life storytelling, positioning QuickGreens as the everyday solution for busy parents.

Let’s break down why this ad strategy works so well 👇

This is more than just a portfolio piece; it's a brilliant marketing move for her own business. Instead of dissecting the ad itself, let's break down why this strategy is so effective:

  • It Taps Into Everyday Authenticity

    Brittanye doesn’t sell — she shares. By opening with her reality as a busy mom and weaving in how QuickGreens simplifies mealtime, she makes the product feel attainable and essential. This ad resonates because it mirrors her audience’s life, not just their shopping habits.

  • It Acts as a Soft, Trust-Building Pitch

    Instead of hard-selling features, Brittanye focuses on the feeling — saving time, eating better, staying on top of things. It’s subtle but powerful. The visual storytelling does the heavy lifting, proving she can deliver brand messages in a natural, lifestyle-first way — exactly what wellness and food brands look for in UGC creators.

  • It Doubles as a Portfolio Magnet

    This video is a perfect example for future food and lifestyle brands. It shows she can merge storytelling, relatability, and visual polish — a trifecta that sells across categories from meal kits to family wellness products.

Capitalizing on the Calendar: Everyday Wellness Wins

Brittanye’s QuickGreens ad might focus on busy mom life, but the beauty of this strategy is that it works across any season or moment on the calendar. Wellness and convenience brands are always looking for timely, lifestyle-aligned content. Here’s how creators can tap in year-round:

  • New Year, Fresh Start: January is peak “reset” season. Think clean eating, routines, and self-care — perfect timing for wellness, food delivery, and productivity brands.

  • Spring Simplified: As families juggle sports, school events, and spring cleaning, “quick and healthy” content fits right in. Meal-kit and snack brands thrive here.

  • On-the-Go: Travel, camps, and chaotic schedules mean people want portable, easy, and fresh. Perfect for showing how your product saves time or adds convenience.

  • Back-to-School & Fall: Parents are rebuilding structure — school lunches, routines, and time management. Content that ties to “getting back on track” performs strongly.

  • Holiday Hustle: From Thanksgiving to Christmas, show how your product keeps families sane amid the chaos — a relatable angle every parent gets.

💡 Steal This Tactic:

Don't wait for the briefs to come to you.

  1. Identify a Real-Life Pain Point 

    Think about the daily struggles your audience actually faces — busy mornings, skipped lunches, chaotic kid schedules. That’s your storytelling goldmine.

  2. Pick a Product You Already Use

    It doesn’t need to be sponsored. Choose something that genuinely helps in your day-to-day (like how Brittanye featured QuickGreens). Authenticity > perfection.

  3. Create Your Best Work

    Film a 30–60 second ad that looks and feels like something a brand would actually post. Keep it clean, bright, and centered on how the product fits effortlessly into your lifestyle.

  4. Post & Pitch 

    Share it across your social platforms and make it clear you’re open for partnerships — “Now booking lifestyle + wellness collabs!” Tag relevant brands or include the clip in cold pitches.

This strategy turns one relatable post into a lead-generating machine. You’re not waiting for opportunities — you’re creating them.

The Creator Suite

  • Need a UGC client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

  • Want to learn the UGC business side? ➡️ Level up with our UGC Community newsletter for pro strategies on pricing, pitching, and building systems. Click here to join now.

Creative Roundup

Here are three more ad examples worth checking out from different niches.

1. Pet Lauren

2. Wellness Jazmine

3. Beverage Keeley

  1. Skincare Jane