UGC Ad Examples #113

Eyewear, Style, Lifestyle + how an authentic post became a paid partnership.

November 11, 2025

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🎬 UGC Ad Examples #113 | November 11, 2025

Welcome to your weekly dose of ad creative inspiration.

We often talk about responding to briefs — but the most effective creators aren’t waiting for opportunities; they’re making them. The smartest UGC strategists use authentic storytelling, brand alignment, and timely content to demonstrate their value before brands even start looking.

This week, we’re highlighting how creators are combining personality with polish to set themselves apart — from Liana’s playful, scroll-stopping Pair Eyewear video to wellness, lifestyle, and accessories campaigns that turn organic posts into paid collaborations. These examples show that when creators lead with creativity and authenticity, brands can’t help but take notice.

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Ad Teardown: The Personality-Driven Brand Collab

Liana’s UGC ad for Pair Eyewear is a masterclass in combining personality with polish. She doesn’t just show off the glasses — she embodies the brand’s spirit of customization, confidence, and creativity. The result? A piece that feels authentic, scroll-stopping, and perfectly aligned with what lifestyle brands want to see in a creator.

Here are the five key reasons this format works so well 👇

1. It Radiates Genuine Enthusiasm
Liana’s energy sells the ad. Her tone, expressions, and pacing communicate excitement without feeling forced. This “I actually love this brand” vibe builds instant trust — it’s clear she’s not just reciting a brief, she’s sharing something she’s proud of.

2. It Nails the “Style-as-Identity” Message
Pair Eyewear’s whole pitch is about expressing personality through customizable frames. Liana mirrors that perfectly, using quick cuts and outfit transitions to show how easily the product adapts to different moods and looks. It’s not a product demo — it’s a style story.

3. It Shows Off High-End Editing Skills
The pacing, transitions, and timing are on point. Every beat matches the energy of the brand — bright, fun, and polished. This kind of visual storytelling shows brands that Liana isn’t just a creator — she’s a creative strategist who understands how to make content ad-ready.

4. It’s Perfectly Aligned With Brand Aesthetics
From lighting to tone, the ad feels like something Pair could post directly to their own feed. The color palette and composition reflect the brand’s playful sophistication, making it seamless to integrate into paid campaigns.

5. It Doubles as a Client Magnet
Even if this ad weren’t paid, it’s the kind of portfolio piece that opens doors. It’s polished, personality-driven, and aspirational — a formula that fashion, beauty, and lifestyle brands consistently look for when scouting new creators.

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💡 Steal This Tactic:

The next time you’re crafting a relaxed, high-impact creator piece like Liana’s Pair Eyewear video, try this approach:

  • Head out to your car, park in a spot with soft natural light (sun in front of you, not behind).

  • Prop your phone on the dashboard at about chest-height so the framing feels intimate.

  • Record yourself talking to the camera like it’s a friend—share your genuine reaction, why you love the product, how it fits your day.

  • Keep it real: a slight smile, a natural pause, a moment of connection. The car becomes your mobile studio: smooth lighting + clean audio + authenticity baked in.

Try this setup and you’ll find it delivers an ad-ready look that still feels native to social.

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The Creator Suite

  • Need a UGC client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

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Creative Roundup

Here are more ad examples worth checking out from different niches.

1. Wellness Blair

2. Eyewear Damian

3. Wellness Samantha

  1. Canva Jazmine