UGC Ad Examples #99

Wellness, Snacks & Business Services + a winning UGC Intro Video

September 10, 2025

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🎬 UGC Ad Examples #99 | September 10, 2025

Welcome to your weekly dose of ad creative inspiration.

This week, we're looking at a different kind of ad—one that sells the most important product of all: you.

While a portfolio reel of your past work is essential, a "Creator Introduction Video" is a powerful tool that can set you apart. It's a short, engaging video that acts as a visual handshake, showing brands not just what you can do, but who you are.

How 433 Investors Unlocked 400X Return Potential

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Take Revolut. In 2016, 433 regular people invested an average of $2,730. Today? They got a 400X buyout offer from the company, as Revolut’s valuation increased 89,900% in the same timeframe.

Founded by a former Zillow exec, Pacaso’s co-ownership tech reshapes the $1.3T vacation home market. They’ve earned $110M+ in gross profit to date, including 41% YoY growth in 2024 alone. They even reserved the Nasdaq ticker PCSO.

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Paid advertisement for Pacaso’s Regulation A offering. Read the offering circular at invest.pacaso.com. Reserving a ticker symbol is not a guarantee that the company will go public. Listing on the NASDAQ is subject to approvals.

Ad Teardown: The “Creator Intro Video”

Creator Janel nailed this concept with a perfect "get to know me" video that sits at the top of her portfolio. It's a brilliant way to make a personal connection before a brand even looks at her work.

This video is a masterclass in building trust and showcasing skill in under 90 seconds. Here’s a breakdown of the strategic formula she uses.

🧠 The Hook & Credibility (0-40s):

Janel doesn't just say who she is; she immediately establishes credibility. The video opens with a friendly, direct-to-camera intro and then quickly pivots to showcasing her professional experience in radio and TV. This is a powerful hook for a brand manager because it instantly signals that she is a seasoned professional who understands the media landscape. The clean text overlays reinforce these key points, ensuring the message lands even if the viewer's sound is off.

💡 The Story & Capability (40-60s+):

This section is the core of her pitch, where she proves her value.

  • Capability: She explicitly mentions her key skills (voiceover, on-camera work, editing) and backs them up with immediate proof by pointing to her successful YouTube channel.

  • Examples: She then transitions into a rapid-fire showcase of her work across multiple verticals. By showing quick, high-quality clips for different niches, she answers a brand's biggest question: "Can she create content for my industry?" The constant B-roll of her past work is not just filler; it’s visual evidence that she can deliver.

🎬 The Connection & CTA (The Final Act):

After proving her professional capabilities, she makes a personal connection. The "fun bits" section (loving travel, dogs) is a strategic move to make her more memorable and relatable. Brands hire people, not robots, and this section makes her approachable. She closes with a simple, clear, and direct call to action—"shoot me an email"—making it effortless for an interested brand to take the next step.

Why This Formula Works

  • It Builds Trust First: Leading with credibility (radio/TV) immediately sets her apart from amateur creators.

  • It Proves, Then Shows: She states her skills (capability) and then immediately shows them in action (examples).

  • It Blends Professional & Personal: The video is a perfect mix of "here's why I'm qualified" and "here's why you'll enjoy working with me."

💡 Steal This Tactic:

Use Janel's structure as a blueprint for your own intro video. Create a 60-90 second video with this exact flow:

  1. Intro (0-20s): "Hi, I'm [Your Name], a UGC creator who specializes in [your niche]."

  2. Credibility (20-40s): State your biggest trust-builder. It could be a top brand you worked with, impressive results you've gotten ("My content has generated over 2M views"), or a unique skill you have.

  3. Capability (40-60s): List your 3 core services (e.g., "scripting, filming, and editing short-form video ads").

  4. Examples: Show 3-5 quick clips of your best work while you're talking.

  5. Personal Touch: End with a quick, fun fact about yourself.

  6. CTA: Finish with "If you like my style, shoot me an email at [your email]. I'd love to chat!"

The Creator Suite

  • Need a client to test this recipe on? ➡️ Find your next gig in our UGC Jobs newsletter, featuring 10+ paid opportunities every week. Click here to join now.

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Creative Roundup

Here are three more ads worth studying, each with a unique and effective angle.

Here are three more ads worth studying, each using a different strategic approach.

1. Alternative Snack (Rapid-Fire Benefits) A perfect example of a fast-paced ad that uses quick cuts and bold text overlays to communicate multiple product benefits in a very short amount of time.

2. Health & Wellness Still Image UGC (Product Photography) Don't forget that UGC isn't just for video! These high-quality still images are a great example of product photography that feels authentic. It's also a great reminder to always shoot with the freshest ingredients possible.

3. Business Services (Problem-Solution Story) This ad is a masterclass in selling a service. It tells a clear, relatable story of a common problem (struggling to build a website) and presents the service as the simple, effective solution.